Branding Ideas℠

We've moved the Branding Ideas blog!

2011-06-17T19:09:00.000-04:00

Whoa Nelly, watcha doing here, this is our old blog.

Please visit us at http://blog.BrandingIdeas.com, for new design, branding, and promotional ideas and our full archive.

Where Tweet Meets Seat

2011-04-26T13:37:00.000-04:00

We stumbled across Chris McNicholl's TweetingSeat at modern design site Design Milk. TweetingSeat is "an interactive park bench which is designed to explore the potential for connecting digital and physical communities." The bench takes photos of its environment and users and uploads them to a live Twitter feed. McNicholl's interactive installation encourages users to interact with other users and communities in a cool and novel way. It makes us wonder what other ways we can fuse digital and physical to promote brands and ideas.

Happy Earth Day!

2011-04-22T15:11:00.000-04:00

Kermit was wrong… it's easy bein' green! If you're looking for ways to get green with your branding and promotional campaigns look no further. We have a range of eco-friendly promotional items from sustainable and biodegradable to organic and everything in between. Get in touch with us and we'll help you find items that work with your message or brand.

For ideas on how you can get involved in the solutions to the problems facing our planet, head over to US EPA's- Earth Day site, or Wiki How's Celebrate Earthday page.

But don't let it end there: Earth Day should be every day.

Happy Earth Day from Branding Ideas^TM!

Calendar of Events: May

2011-04-17T11:53:00.006-04:00

May is chockfull of holidays and observances you can tie-in to promote your business, organization, product or brand. Special occasions give you the chance to connect with your community, attract new and prospective customers, and build stronger relationships and a stronger brand. May is Heal the Children Month, Clean Air Month, and Family Wellness Month. And here are more daily and weekly observances that might trigger some ideas:

May 3 - 9: Goodwill Industries Week
May 4 - 10: Public Service Recognition Week
May 6-12: National Nurses Week
May 8: World Red Cross Day
May 9 - 17: National Tourism Week
May 10: Mothers Day
May 11 - 17: National Tran

Need help coming up with some ideas? Let us know!

History Channel Goes Underground

2011-04-06T10:48:00.002-04:00

We've all heard the urban myth about alligators in the New York City sewer system. Well, the History Channel got in on the action recently with a creative campaign designed to boost interest in its new primetime show Swamp People. The cable network staged a marketing effort that resembled something like an art installation, with a miniature alligator crawling out of a manhole and pedestrian barriers adorned with the History Channel logo and the airtime of the new program. We thought this was a novel way to reach New Yorkers, who are constantly bombarded with marketing everywhere they go. It's unique, attention-grabbing and consistent with the network's education-meets-entertainment philosophy and brand.

Calendar of Events: April

2011-04-05T19:44:00.000-04:00

April is rife with religious holidays, but since we live in such a culturally diverse world, those aren't always the easiest to exploit to promote your business or product. Of course, there are creative ways to celebrate these holidays in a secular way, but there are also other unique opportunities to get your brand noticed. This month, for example, isn't just home to Easter and Passover, it's also Keep America Month and Stress Awareness Month. If that's not a good fit for your business, there are plenty of other holidays and observances in the month of April at your disposal. Here are some other notable dates:

April 19: Passover
April 22: Earth Day
April 24: Easter
April 27: Administrative Professionals Day

Need help coming up with ideas? Branding Ideas is here to help!

QR Codes: Scavenger Hunts

2011-03-25T13:40:00.002-04:00

By now you probably already know that Quick Response codes are two-dimensional codes similar to traditional bar codes that, when scanned by your mobile phone's camera, can be decoded using downloadable software. We've talked about some basic ways you can use QR codes to promote your product or business - or even yourself - and there are potentially countless other creatives ways to use this new technology. Spring is officially here, and who doesn't love a fun scavenger hunt? In an eggshell, hunters can search for printed QR codes throughout a building, city or other location and redeem digital prizes for finding them. This is a fun way for a small business to boost its brand exposure locally.

Need some ideas for how you can use QR codes to boost your online presence, or got some ideas we haven't thought of that you'd like to share? Let us know!

Swag Goes Digital?

2011-03-17T09:59:00.000-04:00

South by Southwest, one of the country's biggest film and music festivals, wraps up this week in Austin, Texas, and for their 25th year, festival producers have ditched traditional gift bags filled with swag from companies looking to promote their products and brands in favor of "digital gift bags" accessible via an exclusive online social network. The move is an effort to be more eco-conscious and to meet the demand for their ever-growing guest list. We wonder if recipients would prefer "tangible goodies" they can open and hold in their hands, but it certainly reduces physical and financial waste, and we're all for that!

Read more about SXSW's digital gift bags here.

QR Codes: Advertising

2011-03-13T12:22:00.001-04:00

If you live in a metropolitan area, you've no doubt seen Quick Response codes on billboards, subway banners, and other highly visible advertising. You may have also seen them in those old fashioned things called print ads. QR codes are a fantastic way to translate your offline presence with your online branding plan. And like online advertising, QR codes are a great way to track the visibility and success of your print ads, though you should note that some users may have privacy concerns. Either way, not only are you communicating with present and prospective consumers, you're gathering data to determine the most cost-effective way to reach them. Whether you're a local business or have a more national presence, using QR codes are a great way to expand your reach!

Read about more way to use QR codes here.

QR Codes: Business Cards

2011-03-04T10:01:00.000-05:00

We've been talking a lot about Quick Response codes, two-dimensional codes that direct users to an online location with more information about a product, company or individual. Well, remember things called business cards, little pieces of paper with your contact information on them that you pass out to new people you meet in real life? Well, adding a QR code is a more up-to-date way to send people to your official website, Facebook or Twitter page.

Need some ideas for how you can use QR codes to boost your online presence, or got some ideas we haven't thought of that you'd like to share? Let us know!

Calendar of Events: March

2011-03-02T10:16:00.000-05:00

March is National Nutrition Month! If your business revolves around food, this is a great chance to promote your brand or a new product. Even if it doesn't, there are plenty of ways to take advantage of this kind of promotional opportunity. Edible promo products are all the rage, and what better way to thank customers for their loyalty, or vendors for their continued business than with something yummy to eat that will keep you on their minds? If that's not a good fit for your business, there are plenty of other holidays and observances in the month of March at your disposal. March is also National Women's History Month. Here are some other ideas:

March 8: Mardi Gras/Fat Tuesday
March 17: St. Patrick's Day
March 20: Beginning of Spring
March 30: National Doctors Day

Need some ideas? Branding Ideas is here to help!

QR Codes: Boost Your Social Network Presence

2011-02-18T15:42:00.002-05:00

We recently introduced you to Quick Response codes, two-dimensional codes similar to bar codes that send users a website or direct information about a product, company or individual. One way to use these codes to boost exposure of your brand, company or product is to send users to your Facebook or Twitter page rather than simply direct them to your website. Users can then "like" or follow your page, which means you've got a direct line to a potential new customer. You can even use QR codes to automatically generate a "like" for your Facebook page!

QR Codes: Boosting Online Traffic

2011-02-10T13:05:00.000-05:00

Last month we introduced you to Quick Response codes, two-dimensional codes similar to bar codes that, when scanned by your mobile phone, send users a website or direct information about a product, company or individual. Sending users to an official website is one of the more obviously practical but incredibly effective ways to use QR codes. Imagine someone's walking down the street and they see an ad or billboard promoting your product or business, or even an actual item for sale with a QR code prompting them to visit the official website for a special promotion. Rather than write down a web address and visit it later, which we all know is unlikely to happen, the consumer can gain access to all kinds of valuable information immediately, right at their fingertips. This is a great way to interact with current and prospective new customers in real-time!

TIP: Don't simply direct customers to the main page of your website. Be creative, and link them to promotional giveaways, surveys, and detailed information that helps them better understand your brand.

Calendar of Events: February

2011-02-02T11:35:00.000-05:00

Each month Branding Ideas compiles a list of possible occasions your business can use to help promote your products and events. Remember to always seek out holidays and special occasions that fit with your business's brand and message. Today is Groundhog Day (and yes, Spring is on its way!), but there are plenty of other upcoming holidays and observances worth considering. February 14th is, of course, Valentine's Day, and February is International Expect Success Month as well as Black History Month. Here are some other notable dates:

February 3: Chinese New Year
February 6: Super Bowl Sunday
February 7 - 11: International Networking Week
February 21: Presidents Day

Need some ideas? Branding Ideas is here to help!

QR Codes: The Future Is Here

2011-01-28T15:10:00.000-05:00

In the future, we will all be branded with individual bar codes on our wrists or the backs of our necks. At least that's the popular fictive prediction. Well, we might just be one step closer to that with Quick Response codes, which took off in Japan and are finally making waves on this side of the Pacific. QR codes are two-dimensional codes similar to traditional bar codes that, when scanned by your mobile phone's camera, can be decoded using downloadable software, providing the user with a direct link to a website or more information about a product, business, or person. This is a fascinating new interactive marketing tool that can be used to provide consumers with up to date information and even help individuals market themselves more effectively (by, say, including a QR code on your business card or resume). You can even use QR codes to send private messages to individuals! Branding Ideas will be brainstorming new ways you can use these codes to enhance your business's promotional efforts, so check back here regularly!

Warning Signs: Innovative T-Shirt Detects Pollution

2011-01-23T11:41:00.002-05:00

We all remember Hypercolor clothes, right? Those tacky t-shirts everyone wore in grade school that just begged to be slapped as you walked down the hall to class. Well, grad students Sue Ngo and Nien Lam of the Interactive Telecommunications Program at New York University, have taken the concept to practical, and eco-friendly new heights with their "Warning Signs" sweatshirts. Emblazoned with a pair of lungs or a heart that change color when there's air pollution in the immediate vicinity, the shirts use censor embedded technology in the fabric to detect high carbon monoxide levels in the air. What's next? According to one report, the pair are considering a breathalyzer shirt to detect alcohol level. These designers are at the forefront of a growing field of wearable technology and e-textiles and there's only more to come.

Minimalist Packaging

2011-01-23T11:03:00.000-05:00

We stumbled across this study of using minimalism in a maximalist market. Of course, it's just an exploratory exercise, but it meets design guru Dieter Rams's 10th principle: good design is as little design as possible." Now, if all branding was stripped down completely, it could make for a very unusable shelf experience. It might prove difficult to find a brand you like if all the containers were just a simple logo plastered on a single neutral color. But it's interesting to see the layering of design elements that add visual complexity and, when done well, differentiate the packaging. One this is for sure, this approach meets design guru Dieter Rams A middle ground between the cluttered packaging we see today and what's proposed here might be the answer. What do you think?

Calender of Events: June

2010-06-07T16:17:00.001-04:00

Here at Branding Ideas, ideas are our business. The best way to come up with a unique idea to help promote your brand, product or event is to start with something small and toss the idea around for a while and see if something more substantial grows out of it. For example, each calendar month provides tons of ideas on which you could base a promotion for your business. That's why we post a calendar of events each month to get you thinking. If something fits into the vision you've created for a new product or your brand in general, run with it. June is National Rose Month. It's also National Diary Month, which provides a perfect excuse to send your valuable clients and customers personalized journals branded with your logo. (Need some suggestions for affordable journals and other promotional items? We're here to help!) Here are some other notable dates and holidays for June:

Monday, June 14th - Flag Day
Sunday, June 20th - Father's Day
Monday, June 21st - First Day of Summer

Mapping It Out

2010-05-28T13:49:00.007-04:00

Design is an important part of what we do here at Branding Ideas℠. Coming up with new and creative promotional ideas that help communicate your message and brand is essential, but the design of your promotional items, your logo, and your product packaging are just as vital. The New York MTA will unveil their new NYC subway map design in June and, being the New Yorkers that we are, we've got an opinion! The new design is cleaner and clearer, and the color contrasts are a nice improvement, but we preferred the city parks in the bolder emerald green of the 1998 may design, as opposed to the new olive color. We think parks should err more on the side of tree color than dog urine, and they'll be easier to find on a map. The subway lines now have a dark gray shading, intended to make them stand out more, but that could potentially cause confusion for people who use the MTA subway map to look for streets and intersections too. But these are minor complaints, and overall the map is an improvement over the last incarnation, and a big improvement over the grid maps used back when polyester bell bottoms were chic. Check out The New York Times for a more detailed look at MTA subway maps past, present and future!

Pac-Man Gobbles Up Google

2010-05-26T09:29:00.004-04:00

Last Friday, Google turned its logo into a usable Pac-Man game. The gimmick was in celebration of the vintage game's 30th anniversary. According to time management tool RescueTime, Google users spent near 5 million hours playing the game. Ironically, it wasn't immediately clear whether the logo was actually a playable game or just another inventive, temporary restyling of the search engine brand, so those numbers could have feasibly been much, much higher. Google has since removed the game from it's main page, but due to popular demand, you can still relive your childhood and waste your boss's money by clicking here!

Making the Grade: Seattle's Beats Coffee

2010-05-20T00:10:00.004-04:00

Seattle's Best Coffee, which was acquired by Starbucks in 2003, unveiled a new logo design this week and it's been causing quite a...stir. Following the recent trend popularized by President Obama's 2008 election campaign logo and Pepsi's controversial re-branding, the coffee franchise's new logo is simple, sleek, and a little bland. We dig the coffee cup and liquid drop idea, but the color palette is weaker than a mug of bad jo. The choice to maintain Seattle's Best Coffee's red color, in particular, makes one blogger's assessment that the new logo is fit for a blood bank (not a java joint) pretty accurate. A for effort, but C for overall execution.

Links for the Week

2010-05-19T16:34:00.008-04:00

Each week, we're going to post links to websites, articles, and videos that caught our attention. Find something you think our readers might be interested in? We want to know!

Experian is ditching their Freecreditreport.com band. Read the details at Brandweek.

We stumbled across the very cool how rich are you?website (brought to you by London-based creative company Poke) that shows you how rich you are compared to the rest of the world and encourages you to donate.

Finally, you may remember the infamous Shake Weight TV commercial. Well, now the company has created Shake Weight for Men, for even more nonstop viral hilarity! A stroke of marketing genius or total cluelessness?

Making the Grade: MTV's New Logo

2010-05-15T09:32:00.003-04:00

MTV's iconic logo recently got a facelift - or a tummy tuck, to be more accurate. It's been years since the MTV mother channel has played an entire music video, opting instead for trashy reality shows like Jersey Shore, and the slogan "Music Television" has become completely irrelevant. The new logo is more transparent, and slices off the bottom of the famous image, including the part that says "Music Television." "Music is still at the center of so much of what we do, but we've really expanded what that means," MTV general manager Stephen Friedman said in a statement that makes no sense. "It's an updating that speaks to [our] audience in a much simpler, bolder way." Branding Ideas thinks not. If you're going to mess with something as iconic as the MTV brand, at least put some effort and creativity into it. The new logo is lazy and misguided. We give it a big fat D.

Making the Grade: 2012 Summer Olympics

2010-05-13T16:15:00.000-04:00

Continuing Branding Ideas' look at some new, recent, and vintage logos, branding and packaging, let's check out the logo for the 2012 Summer Olympics in London, which was designed by Wolff Olins and was unveiled to much chatter back in 2007. The design has received mixed reviews at best. We think this logo is confusing and poorly executed. The shapes were intended to spell out 2012, but instead evoke all other kinds of images and ideas, the font for "London" seems amateurish, though the Olympic rings are unmistakable. The universal rings themselves get an A. Olins' logo: D.

Making the Grade: EarBudeez Earbuds

2010-05-10T11:48:00.004-04:00

Over the next couple of months, Branding Ideas is going to take a look at some new, recent, and vintage logos, branding and packaging and rate them on a scale from A to F. First up is EarBudeez' new line of earbuds that are being cleverly marketed as "earbuds with big personalities." With a variety of cute personalities created entirely via packaging, they'll appeal to young music lovers - especially since the earbuds are the perfect size for little ears. These days technology is a lot like fashion, and EarBudeez's obviously got their ear to the ground. Plus, they're affordable! Our grade: B+

Pixar Goes Viral

2010-05-04T14:38:00.006-04:00

Disney's Pixar has unveiled a fake TV commercial, purportedly from 1983, promoting a new character from Toy Story 3, Lots-o'-Huggin' Bear. Branding Ideas thought this was a clever way to introduce the new character as well as the latest in the animated franchise, following 1995's Toy Story and 1999's Toy Story 2, which grossed a combined $437 million in the U.S. Audiences can see Lots-o'-Huggin' Bear in action on the big screen on June 18th.

Calendar of Events: May

2010-05-04T14:29:00.003-04:00

Each month Branding Ideas compiles a list of possible occasions your business can use to help promote your products and events. Remember to always seek out holidays and special occasions that fit with your business's brand and message. Next Sunday is, of course, Mother's Day, but there are other May holidays and observances that provide perfect excuses to offer up a special promotion and help boost your business. Here are some of our picks:

Wednesday, May 5th: Cinco de Mayo
Wednesday, May 12th: Nurses Day
Saturday, May 15th: Armed Forces Day
Monday, May 31st: Memorial Day

Need some ideas? Branding Ideas is here to help!

Calendar of Events: November

2009-11-03T13:05:00.003-05:00

The holidays are just around the corner, which means there are plenty of ways to promote your brand this season. November is a month of thanks: In addition to Veteran's Day and Thanksgiving Day, it's also Military Family Appreciation Month, National Family Caregivers Month and National Scholarship Month. These and other occasions provide the perfect opportunity to honor those who serve your community and the country while at the same time promoting anew or existing product or business. Here are some other excuses to get your promo on:

November 9th - 15th National Young Reader's Week
November 9th - 16th World Kindness Week
November 11th - Veteran's Day
November 15th - 21st American Education Week
November 26th - Thanksgiving Day

Feel Good, Inc.

2009-10-20T11:18:00.002-04:00

There seems to be a Jamba Juice popping up on almost as many corners as Starbucks. In recent weeks the smoothie chain has passed out thousands of prepaid Metro Cards for the New York City subway and tickets for the cable cars in San Francisco. They'll be doing so in large cities across the country for next couple of months, and it's all part of what the franchise is calling "Feel Good Moments." The recession might be over, but people can certainly still use a good pick-me-up, and Jamba Juice is turning their good will into smart marketing. They're giving away "Feel Good Bucks," which customers can use toward purchases at any Jamba Juice location and could even win $10,000 in cash. Using street teams and a prominent online presence via Facebook and Twitter, Jamba Juice is maximizing its campaign by using all available platforms to reach new and existing customers. In what ways can you use a multi-platform strategy to make people feel good when they need it most while at the same time expanding your brand?

Having a Mental Block?

2009-10-09T12:34:00.003-04:00

Trying to come up with a unique idea to promote your business or project? That's what Branding Ideas is here for. The Mental Block, which can be twisted into all sorts of different shapes, is a great way to keep your brand on your client's brains. You get six imprints for the price of one! It's a fun, useful item that people will keep on their desks and grab while talking on the phone, discussing new business opportunities, or just to relieve stress. And they'll be looking at your logo (six of them) each and every time. The Mental Block, which has been the #1 tradeshow item for four years in a row, is a puzzling solution to finding the perfect promotional product!

Calendar of Events: October

2009-10-01T17:04:00.001-04:00

October is Self Promotion Month. It also happens to be Women's Small Business Month. But even if you're not a one-person operation or a woman-owned business, there plenty of monthly, weekly and daily observances on which to capitalize and promote your business, new product or project this month. There are several health-related observances: Health Literacy Month, Long Term Care Planning Month, National Chiropractic Month, National Dental Hygiene Month and National Physical Therapy Month. If health-related occasions don't fit your company's image and goals, what follows is a list of some other notable observances that could provide great opportunities to promote your business. And, of course, there's always Halloween!

October 2nd - World Smile Day
October 4th - 10th National Work from Home Week
October 5th - World Habitat Day
October 5th - World Teacher's Day
October 5th - 11th Customer Service Week
October 5th - 11th Financial Planning Week
October 11th - 17th International Credit Union Week
October 11th - 17th National Food Bank Week
October 16th - World Food Day

Usability

2009-09-21T16:50:00.003-04:00

Repetition is key to imparting a good message, and promotional items that are usable, ones that your clients and customers will keep returning to, are the ones that carry the most bang for their buck. Economic indicators suggest that the recession is turning around, but most of us aren't feeling it yet, which means being economical is still essential. Low-cost promotional items like pens, key chains, mouse pads and the like are safe, reliable and simple go-to options when you're hard-pressed for ideas, but Branding Ideas is committed to coming up with new ways to promote your business or product in creative, useful and inexpensive ways. Our new favorite toy is the BMI (Body Mass Index) calculator wheel. At the risk of seeming like you're telling your clients that they need to lose weight, it's a great promotional item because it's not the kind of item that will get tossed in a drawer or trash immediately.

Need some more ideas for useful, affordable ways to promote your business? Let us know!

Advertising and Socialism

2009-09-11T10:10:00.003-04:00

No, not that kind of socialism. We're talking about social networks like Twitter and Facebook. Social networks aren't exactly new anymore, but in the timeline of advertising, they're fairly new models. These networking sites and other communications platforms have become central to our online and social experiences (Twitter and Facebook are two of the most popular sites on the Internet), and yet they've struggled to develop advertising-driven revenue. It's partly because they've failed to prove to marketers that they're going to get enough bang for their buck. The biggest reason is that most people who use social media are there to interact with their friends, family and colleagues, not a company that's trying to sell them something. However, consumers of TV and print have long accepted that paid ad placements are part and parcel to their viewing and reading experiences, and in recent years even moviegoers have relucantly accepted commercials in theaters despite lots of initial pushback. So maybe time is the answer. As social networking becomes broader, used for business and other means, perhaps we'll be more open to it. The key to any advertising endeavor, of course, is to assess what the opportunities and risks are for your company and, of course, find out who's doing it right. After all, someone has to take the first plunge!

What Is Sideways Advertising?

2009-09-08T17:45:00.004-04:00

Sideways advertising is something you're probably already familiar with and don't even realize it. One of the oldest and most reliable forms of sideways advertising, which can basically be defined as anything other than traditional marketing for which you pay, are employees, partners and clients, even past customers, who pass on valuable information about your brand. In other words, grass-roots word-of-mouth by people who carry your company's message. Another tried-and-true form of sideways advertising is philanthropic endeavors and community involvement, which is as simple as sponsoring an event that shares the values of you and your business. Doing something good can benefit the world and your bottom line. A new addition to the world of sideways advertising is online social networking. Websites like Facebook and Twitter, oft-mentioned in these pages, can help build your business's image and overall branding. And cross-polinating between traditional marketing approaches and social networking is a great way to maximize both. About to launch a new traditional ad campaign? Tweet about it!

Mariah Carey Sells Out

2009-09-03T09:50:00.002-04:00

It's no secret that the music industry has been struggling to boost profits amidst decreasing sales and a broader array of media for consumers to, well, consume. Island Def Jam, the music group whose artists include Mariah Carey, U2, the Killers, Kanye West and others, recently announced that will start integrating branded advertising in their artists' CD booklets. The new model will launch with Mariah Carey's upcoming album, Memoirs of an Imperfect Angel, due in stores at the end of the month. The album will include a 34-page mini-magazine filled with lifestyle ads sponsored and co-created by Elle Magazine along with the record label. Lyrics and other information about the album will presumably be mixed in with the ads, making for great brand visibility but not necessarily a very pleasant or easy-to-navigate user experience. If Island Def Jam is hoping this new business model will kill CD sales once and for all, they might be on to something. On the other hand, their primary interest appears to be making money, since there will also be a digital version of the booklet available when you purchase the album on iTunes and other digital sales outlets. With savvy consumers becoming increasingly aware of advertising and finding new ways to avoid it, this is just another example of companies coming up with ever more inventive means to make an impression.

Calendar of Events: September

2009-09-01T13:42:00.000-04:00

September is chockfull of holidays and special observances, which means there are countless opportunities for you to promote your business, new product or project. First and foremost, September is National Coupon Month, College Savings Month and next week (the 7th through the 11th) is National Payroll Month. And of course, Monday, September 7th is Labor Day. Most of these are self-explanatory occasions to provide discounts, coupons and other great incentives for your business. Here are some other notable daily and weekly observances that might provide perfect opportunities to promote your business or product this month:

September 7th - 12th Constitution Week
September 8th International Literacy Day
September 11th Patriot Day
September 17th Citizenship Day
September 20th - 26th National Singles Week
September 21st International Day of Peace
September 26th READ in American Day
September 27th World Tourism Day

Need some ideas on how to capitalize on September's wealth of holidays? Drop us a line!

The "You" in YouTube

2009-08-27T10:20:00.002-04:00

If you've been on YouTube lately (and we're sure you have, probably right before you came to the Branding Ideas blog!), you've undoubtedly noticed a pop-up advertisement appear on the bottom of the viral video you watched. Google, which bought YouTube in 2006 for a whopping $1.65 billion, is attempting to monetize its user-uploaded content, even offering a cut of the profits to uploaders. Yesterday, YouTube Product Manager Shenaz Zack announced on the YouTube Biz Blog that the video site is "extending the YouTube Partnership Program to include individual popular videos." Cutting costs and boosting revenue is never easy (just ask the U.S. government), but Google is giving it the old college try and getting its users in on the action. It's part of a gradual but imminent trend in which the You in YouTube is indeed "You," partnering with billion-dollar corporations to boost everyone's bottom line. Whether it's a long-term strategy that will help YouTube become a profitable enterprise remains to be seen, but it should be fun to watch them try!

USB 101: Packaging & Accessories

2009-08-25T16:36:00.001-04:00

Once you've decided on what kind of USB flash drive to use for your promotional campaign and what content, if anything, you're going to pre-load the drives with, it's time to decide on packaging and accessories. Depending on the company and manufacturer with which you're working, there are a variety of custom shapes and sizes to choose from and/or even create from scratch. You may opt to include an insert card, which could include information about the flash drive, your company, or product or announce a special promotion, new contact information or website. Keyrings and lanyards are also optional accessories you can add, often for free or at low cost. The final step, of course, is to decide how you're going to package your flash drives. There is limitless number of options, including pouches, boxes, tin cans, wallets, and more!

Need some ideas or want to explore all of the available options for packaging and accessorizing your USB flash drives? Have a general question about USB flash drives? Contact us!

USB 101: Auto-Run

2009-08-20T10:25:00.002-04:00

If you're planning to pre-load custom-branded promotional USB flash drives with specially tailored content for your clients or customers, you might want to opt for flash drives that support a function called "Auto-Run." Not all standard drives offer Auto-Run, but it's especially useful and effective in getting your message and content across: When the user plugs in your flash drive into their computer, your presentation or other informational content will launch automatically. Many companies pre-load your data for you as well as set up the Auto-Run function. Auto-Run makes flash drives an even more useful and valuable marketing tool for your business. One thing to keep in mind, though, is that not all Auto-Run files will work on both PCs and Macs.

Have questions about the Auto-Run function or any other USB issue or promotional item? Branding Ideas is here to help!

USB 101: Security and Password Protection

2009-08-18T09:51:00.002-04:00

One of the reasons USB flash drives make such great promotional items is because they're reusable, small and lightweight, convenient and portable. You can load your promotional flash drives with tons of valuable information, images and other goodies for clients and prospective customers. The problem which promo items that are small and portable, however, is that they can easily get lost or misplaced. That means valuable company or personal information is vulnerable. There are several ways to protect yourself (and your clients):

1. Many files can be individually password-protected. If there's a specific item on the drive you want to keep safe, arm it with a password using the software with which you created the file, like Microsoft Word or Excel.

2. You can split your drive into separate volumes and use software easily downloadable from the Internet to protect all of the information.

3. Buy flash drives that come equipped with password protection and/or data encryption.

If you need more information about protecting the integrity of the data and information you're including in your promotional flash drives or to explore any of the three aforementioned options, let us know!

Famous Logo Makeovers

2009-08-13T14:21:00.003-04:00

Covering similar territory as a topic we posted back in March ("What's in a Logo?"), CNNMoney.com posted an article yesterday titled "What's in a New Logo?" It's an interesting piece about how big brands like Apple, Starbucks, British Petroleum, IBM, Kraft Foods, Procter & Gamble, UPS, Walmart and Xerox have evolved their identities, often with controversial results. Most fascinating, we think,is the path Ronald Wayne's original logo for Apple, depicting Issac Newton sitting underneath a tree with an apple hanging from it, has taken from a garage in 1976 to the universal chrome apple with a bite missing.

USB 101: Data Loading and Data Locking

2009-08-11T18:31:00.002-04:00

USB drives are a fantastic way to promote your business, brand or project. They're useful, re-usable, easy to ship and affordable--especially when purchased in bulk. Not only do USB drives provide an opportunity to showcase your logo or other information on the outside, but data loading allows you to pre-load the drives with specially tailored content. Include an auto-run link to your website, a video spot promoting a new product or line, a PDF with information about your company. It's an eco-friendly distribution method and a great way to communicate with existing clients and new customers!

Data locking allows you to permanently store non-erasable content on USB drives. The remaining portion of the drive can be used like a normal flash drive, allowing the owner to upload their own files and content.

USB 101: Why Do Flash Drive Prices Fluctuate?

2009-08-10T14:17:00.008-04:00

The average price for a USB flash drive is in a constant state of flux. Branding Ideas wanted to find out why. After doing some research and talking to some of our key suppliers, we discovered that the answer is quite simple: Prices fluctuate based on supply and demand. There are only a small handful of companies who manufacture flash memory chips. These memory chips are used in a variety of electronic devices, including computers, portable MP3 players, cell phones, and even medical equipment. And of course, USB drives. When a new product is being manufactured and put on the market for mass consumption, like Apple's iPhone or iTouch, flash memory manufacturers are flooded with large orders and prices go up across the board. One of our partners even likened the flash drive market to the stock market. So why aren't more electronic manufacturing companies getting in on the action? That's a good question and one we're pondering too. If we figure it out, you'll be the first to know!

To find out current pricing and the latest branding options on USB drives today, drop us a line!

USB 101: Eco-Friendly Flash Drives

2009-08-06T10:18:00.004-04:00

As we mentioned in our ECO Cheat Sheet last spring, eco-friendly promotional items are on the rise, and as USB flash drives become more and more popular, the need for eco-friendly drives is also increasing. But what are the things you should look for or ask about when searching for USB drives that aren't harsh on the environment? Toxins like lead, mercury, cadium and other elements used in electronic components are harmful to the environment, so look for USB manufacturers who use lead-free solders, which decompose more easily and are often the same quality and price as standard drives. They also pose less of a health risk to factory workers who manufacture the drives. Contact Branding Ideas to find out what eco-friendly USB drives area available to meet your needs.

Calendar of Events: August

2009-08-04T12:21:00.002-04:00

Branding Ideas has been compiling monthly lists of possible occasions worth celebrating this summer. Remember to always seek out holidays and special occasions that fit with your business's brand and message. August is Black Business Month, so if you're a black business owner, now is the perfect time to toot your own horn and celebrate your success by offering a special promotion to long-time customers or just use it as an excuse to promote your brand or new product. August is also Children's Eye Health & Safety Month and National Immunization Awareness Month, so if your business is directly related to children, this is a great month to help spread the word about health, safety and immunization while at the same time gaining exposure for your brand. Here are August's other weekly and daily observances:

August 2nd - 8th National Clown Week
August 2nd - 8th Single Working Women's Week
August 4th National Night Out
August 7th Professional Speakers Day
August 8th - 16th Elvis Week
August 16th - 22nd National Aviation Week
August 21st Senior Citizen's Day
August 25th - 31st Be Kind to Humankind Week

Little Brown Bag = Big Idea

2009-07-30T11:36:00.002-04:00

It's as universal a symbol as the American flag or the McDonald's yellow arch. Almost. If you've ever been walking down the street or riding the subway and seen someone carrying a paper bag with the words "Little Brown Bag," "Medium Brown Bag" or "Big Brown Bag" written on the side in dark brown letters, you know exactly where they just came from. It's a bit of marketing genius to achieve that kind of brand recognition without even using the name of the store: Bloomingdale's. The iconic Brown Bag was designed by Michael Vollbracht and debuted in 1973 and has been a staple for the upscale American department store ever since. The chain even offers a water-resistant plastic reproduction of the Little Brown Bag (pictured) as a souvenir for Bloomie's fans and eco-minded shoppers for $20 a pop. Not only does it further solidify the 36-year-old campaign, but it manages to turn it into a direct money-maker too.

Three Things to Remember When Re-Branding

2009-07-28T10:13:00.001-04:00

Your brand is constantly evolving, and every once in a while you make a big leap. All major businesses do it. Web sites do it. Even supermarkets do it. If you haven't changed your logo, web site, product line, slogan or other vital component of your brand at some point or another, you've undoubtedly thought about it. Now might be the time. When re-branding, though, it's important to remember three essential things:

1. Don't just give your business a superficial makeover. Take note of current trends and new innovations in your industry and in the world at large, and also consider what your new or continuing goals are. These elements should all be taken into consideration when re-branding. Of course, don't forget that YOU are your brand.

2. Plan ahead. Consider all aspects of your business before jumping into a brand redesign. Everything--logo, colors, mission statement, new products--should jibe with your new direction.

3. Remember your existing brand. You're still in business, so you must be doing something right...right? Maintain key elements of your current brand in your re-branding campaign. Bringing in new customers is key, but try to do it without alienating your existing clients. Carefully consider what's working and what's not. Keep the things that are, and let the things that aren't go.

Need some ideas on how to effectively re-brand your business, new product or project? Branding Ideas is here to help!

Kindle Advertising?

2009-07-22T10:25:00.003-04:00

Imagine opening up your favorite novel and finding an advertisement splashed across the page. Well, that might be exactly what's happening in the publishing industry. Amazon.com has sold over one million of its Kindle devices since it launched two years ago, and the company recently filed patents for applications that would allow advertising on the increasingly popular portable e-readers. Books remain one of the few forms of media that haven't become inundated with advertising. Does that mean that access to books will become, like basic television, "free"? Not necessarily. Recent trends indicate that even if you pay for something outright--like, say, a movie--that doesn't mean you won't get slammed with commercials and marketing placements. How current Kindle users and prospective new customers will react to seeing ads in the middle of reading the latest J.K. Rowling tome remains to be seen, but like everything else, they'll probably just grin and bear it.

Built to Brand

2009-07-17T10:01:00.004-04:00

While you're trying to figure out what to bring to the beach this weekend, Built NY is already thinking about the holidays. They're planning ahead, so you don't have to. They've got promotional gifts for every price point: a new Cargo Camera Bag for under $75, even great items for under $20! Built NY also has ideas for going green, like a fashionable, eco-friendly Relish Tote Bag (pictured). Built NY is just one of many companies we work with closely to help you come up with new ideas to keep your clients and customers happy. Email us to get more information about Built NY promotional gifts with your custom logo as well as any other branding ideas!

It's Still the Economy, Stupid

2009-07-15T10:16:00.006-04:00

Let's face it, the economy isn't turning around as quickly as we would like. But inaction will only make things worse for your business. The smart business owner understands that surviving is not simply about maintaining his or her clientele but expanding it as well. Finding inventive and affordable ways to promote your business, product or project is essential to surviving a roller-coaster economy, and Branding Ideas is committed to exploring new ways to do that. Falling back on some good, old-fashioned, reliable branding ideas, however, is a great place to start. Here are three oldies but goodies:

1. Custom Magnets. Magnets pack a big bang for your buck because they're useful, long-lasting, and most importantly, effective. Your logo, essential contact information and slogan all fit nicely on these mini billboards, and since they're small and light-weight, they're easy to ship - just throw one into a package you're already planning on sending.

2. Candy. Everyone loves to eat, and even though these little suckers vanish from sight quickly, they remain in the brain for a long time, assuring that when your client or customer has a craving for more, they'll think of you and your business.

3. Collaboration. Find a business or client whose interests are aligned with yours and cut costs in half by teaming together to promote your businesses or projects, or agree to promote theirs to your client base while they promote yours to theirs.

Need some ideas? Have some of your own? Let us know!

Calendar of Events: July

2009-07-11T14:12:00.003-04:00

Branding Ideas has been compiling monthly lists of possible occasions worth celebrating this summer. Remember to always seek out holidays and special occasions that fit with your business's brand and message. Not surprisingly, July is National Grilling Month and National Hot Dog Month, but did you know it's also Social Wellness Month and Women's Motorcycle Month? If any of those occasions spark an idea for a special promotion or marketing strategy, run with it! Or drop us a line for some help in coming up with ideas for how to celebrate. National Baby Food Week starts July 21st and Moby Dick Week beings July 31st. Daily observances include National Hug Your Kid Day (July 20th) and National Day of the Cowboy (July 25th). Unfortunately, today is the last day of Be Kind to New Jersey Week, but keep our Garden State friends in mind for next year!

Extreme Marketing

2009-06-14T15:18:00.002-04:00

We've always encouraged people to think outside the box, and video game developer THQ has done just that. The company launched the latest installment in its popular first-person shooter game "Red Fraction," titled "Red Fraction: Guerilla in London," by taking the guerilla to the extreme. THQ's promotions department placed 100 copies of the new game inside a parked car on a busy London street and allowed passers by to smash the windows with a sledgehammer and walk away with a free copy of the game. Simon Watts, THQ's PR manager, explained: “Because 'Red Faction Guerrilla' features the world’s most realistic destruction engine, we thought that it would make for an interesting experiment to find out how many people, going about their everyday business, would stop in a busy city street to work out some stress by smashing their way into a car to earn a copy of the brand new game.” Makes complete sense, right? Either way, the extreme promotion seems to have worked, because we're talking about it. What can your business do (that's preferably a tiny bit safer!) to get people talking?

The Price of an Apple

2009-06-09T14:11:00.003-04:00

The hefty $399 pricetag of Apple's iPhone didn't stop tech junkies and PDA aficionados from lining up to snag one when they went on sale a few years ago. But surprisingly, Apple commands just a tenth of the smartphone market. And in the current economic environment, price is what's going to separate the Davids from the Goliaths. Last year, Apple cut the price of of the iPhone in half, tripling sales and perhaps inspiring the company to continue slashing prices in 2009. At Apple's Worldwide Developers Conference yesterday, it was announced that the iPhone 3G will be offered for a relatively affordable $99, making Apple more competitive than ever. Other products, like the MacBook also got retail makeovers, with both added Pro features and lower prices. More affordable upgrades for Mac computer users aim to keep current loyalists happy and, well, loyal, but the price cuts are also presumably aimed at converting new customers, especially price-conscious ones.

Leveraging price with market share is always a tricky endeavor. An established company like Apple can afford to experiment with price to cut into its competitors' bottom lines, but how can a smaller business entice fence-sitters while at the same time making a profit? One way is to offer limited-time price reductions. Avoid using the word "sale," but explore inventive, price-based ways of getting prospective new clients through the door. If Apple has proven anything, it's that people are loyal to a brand once they've been hooked.

Calendar of Events: June

2009-06-05T13:27:00.002-04:00

As we mentioned in our last post, summer isn't the time of year when clients, suppliers or customers expect corporate gifts, which means that if you do decide to use the season as an opportunity to launch a special promotion or just send out a special thank-you to your most valuable associates, it could potentially have an even bigger impact. Branding Ideas has decided to compile a list of possible occasions worth celebrating this summer. Some of them are downright silly, and you should seek out holidays and special occasions that fit with your business's brand and message. For example, June 5th is World Environment Day, which is the perfect opportunity to explore all of the great eco-friendly promotional and gift ideas we talked about during the weeks leading up to Earth Day last month. June also marks observances for Fireworks Safety, Gay & Lesbian Pride, Great Outdoors, National Safety, Professional Wellness, and Student Saftey. Here's a list of daily and weekly observances that might give you some new ideas:

June 5th World Environment Day
June 7th National Cancer Survivors Day
June 7th - 15th National Automotive Service Professionals Week
June 11th Nurses Assistants Day
June 11th - 18th Nursing Assistants Week
June 14th Family History Day
June 14th - 20th National Flag Week
June 15th Native American Citizenship Day
June 15th - 21st Men's Health Week
June 21st Father's Day
June 21st World Humanist Day
June 23rd Public Service Day

Need some ideas for how to celebrate? Drop us a line!

Promotional Gift Ideas for Summer

2009-05-31T09:40:00.003-04:00

All summer long we're going to be brainstorming ideas for new and exciting promotional items and gift-giving ideas for the season--while we're lounging poolside, of course! There are plenty of affordable ways to promote your business, brand or project for the warm weather. One of our favorite ideas is a 6-inch multicolor inflatable beach ball, which gives you big fun at a little price. There's plenty of space to place a logo, picture or slogan, and they're easy and affordable to ship too. Mail them as invitations in a standard envelope or give them away at a summer beach party! Another great beach/backyard gift is a 9-inch recycled fun flyer. Made from recycled material with an enhanced biodegradility additive, it's a fun, eco-friendly way to promote your message all summer long.

Summer isn't the time of year people expect corporate gifts, so why not surprise your very best, valued clients with a special family gift that will keep you and your business on their minds all season? The portable Mini Fridge Personal Cooler/Warmer allows users to enjoy cold drinks in the hot summer and warm food in the chilly winter, which means that with your logo or brand printed on it, it's a summer gift that keeps giving throughout the year! Another great corporate gift for summer is the Catalina Riviera Edition Picnic Basket for Two, a classic style picnic basket, the durable wood and designer fabrics of which are fresh, summer, European pattern-picnic perfect. And it comes filled with glasses, napkins, plates, utensils, salt and pepper shakers, a tablecloth, food storage containers, a cheese cutting board, and more!

Check back here throughout the summer for more promotional and gift ideas!

Twitter Nation

2009-05-21T12:50:00.003-04:00

In case you hadn't noticed, Twitter is inescapable. Everyone from college students to "power moms," who are described by Greta Weiner of the Internet marketing company GWDC LLC as "moms who are very busy, but want to keep up with what their kids are doing and keep up with the latest information," are all atwitter. If your business is not already twittering, you should start. It's a great way to stay in touch with existing clients and customers and an even better way to attract new ones. Mashable.com posted a great article yesterday on how to build your personal brand on Twitter. Twitter itself is an expanding business that, according to eMarketer.com, is expected to grow three-fold by next year. Impressive numbers, to be sure. A post on the official Twitter blog yesterday, however, dismissed traditional web banner advertising: "The idea of taking money to run traditional banner ads on Twitter.com has always been low on our list of interesting ways to generate revenue." Instead, the social media upstart is exploring ideas like "account authentication, management tools, and discovery mechanisms" that facilitate "connections between businesses and individuals in meaningful and relevant ways." If you're scratching your head and wondering what the savvy brains who came up with the pithy communication concept that has taken over the nation are talking about, they're happy to tell you that they'll "keep you posted" on the matter. Cute.

Defining Your Brand

2009-05-14T10:16:00.005-04:00

Dictionary.com defines the verb "brand" as the following: 1) to label or mark with or as if with a brand; 2) to mark with disgrace or infamy; stigmatize; 3) to impress indelibly; 4) to promote as a brand name. No business wants to be branded with disgrace or infamy, but oftentimes re-branding can reverse damage sustained by a poorly conceived product or corporate scandal. Other times, not so much: Publicly humiliated companies like AIG and KBR have attempted but failed, thus far, to change their names completely in an effort to re-brand themselves in the public eye. There's a lot more to branding than simply changing your name or coming up with a logo and slapping it on a magnet, pen or coaster. Branding your business effectively is essential to long-term success. It means defining the quality and reliability of your product. It means establishing your company's point of view. The cornerstone of any branding campaign should be a clear understanding of who you are, what you stand for, and where you're going. And the smaller your business, the more important branding can be. Here are a few guidelines to help define (or redefine) your brand:

1. Focus on your strengths. All businesses have weaknesses. The job of a great branding campaign is to play up your strengths.

2. Distinguish your product or business from your competitors. Why should customers come to you instead of the guy down the road?

3. Clearly define your goal. If you don't know what you stand for or where you're going, how will prospective clients?

4. Be consistent. This is key to effective branding.

5. Lastly, be unique. Find a way to use your branding to make an indelible, long-lasting impression that's unique to your product or business and helps distinguish it from competitors.

Google Places First TV Ad

2009-05-11T10:06:00.004-04:00

Advertising Age is reporting that Google is placing its first-ever television ad. The commercial, which is already posted on YouTube, is part of a multi-platform campaign to push Google's new web browser Chrome and will air on Echostar's Dish Network and several NBC Universal cable channels, including CNBC. Google is a minor player in the internet browser market, behind biggies like Microsoft's Internet Explorer, Mozilla's Firefox, and even Apple's Safari, but the company is betting that a mix of traditional marketing like TV ads combined with their strategic online presence will pay off. Other industries are being forced to think outside the box these days too. The publishing industry has changed quite a bit in recent years, with books being rush-released to keep up with consumers' technology-fueled demand. Self-publishing is becoming more and more popular, and even the marketing departments of traditional publishing houses are trying to find new ways to reach prospective readers as budgets get slashed and attention is being pulled to newer mediums. Some publishers and authors are using a more grass-roots approach, using social media like Twitter to get fans to help promote and generate buzz about new releases. Finding new ways to reach potential customers is key to growing your business, brand or product. Try something new and explore unique marketing opportunities and previously untapped resources. After all, necessity is the mother of invention...and reinvention.

M Is for "Evolve"

2009-04-30T06:00:00.000-04:00

No, we don't need a lesson on the alphabet. But a post on TIME.com's TV blog Tuned In yesterday got us thinking about the evolution of branding. The "M" in MTV hasn't really stood for "music" since the early '90s, and a new press release announcing the pop culture cable network's "diverse new programming slate," which includes reality, fashion, sports, comedy, and animation, proves that MTV has no intention of returning to music videos any time soon. None of these genres are particularly new to MTV, but the focus of the programs will purportedly be on the Millennial generation that helped put Barack Obama in the White House. According to TIME's James Poniewozik, the "M" in MTV now stands for "Millennials." The evolution of MTV's brand over the last quarter century has been remarkable. The network's programmers have always managed to tap into, if not help mold, the zeitgeist, whether it was reality television in the early '90s (The Real World), obsession with material things later in the decade (House of Style, Cribs), or teen-pop fanatacism (TRL). Now, MTV wants to grow up. The new slate of programming will include shows that reflect the optimism and can-do spirit of Millennials. Poniewozik is cynical about the endeavor, but what MTV realizes is that evolution is essential to the long-term success of any business, and growing your business means growing, and evolving, your brand. Even if your target audience isn't teenagers, it's essential to be aware of current trends. Knowing what's going on in the world, not just what's going on in your industry, can be a useful tool in branding your company or product and elevating it to the next level.

Happy Earth Day!

2009-04-22T11:25:00.007-04:00

We've spent the last couple of weeks discussing strategically designed promotional ideas that are eco-friendly, sustainable, organic, and practical. We're going to continue bringing you green ideas, but today we're putting our business mind aside and celebrating our big green Earth. For ideas on how you can get involved in the solutions to the problems facing our planet, head over to US EPA's- Earth Day site, Greenpeace International or Wiki How's Celebrate Earthday page. If you have children, help them discover the wonders of Mother Nature with Walt Disney's new documentary, Earth, which opens nationwide today. For every ticket bought this week, Disney will plant a tree. Or celebrate by simply spending some time outside. But don't let it end there: Earth Day should be every day.

Happy Earth Day from Branding Ideas^TM!

ECO-friendly Idea of the Day: Recycled Leather

2009-04-20T15:48:00.009-04:00

For the past few weeks Branding Ideas^TM has been brainstorming ideas to help improve the health of your brand and the planet at the same time. With Earth Day fast approaching (this Wednesday!), we've decided to check in with some of our most popular suppliers of promotional items to see what they're contributing to the cause. One of our favorite lines is Leed's, who've come up with their own list of environmentally responsible gift ideas. From growables to recycled cardboard, they're one of many inventive partners who have helped us help you gift green. One of their product lines in particular caught our attention: Recycled Leather. Made from all natural material and using notepaper made from 70% post-consumer product, it's a unique product line we want to bring to your attention. From small, affordable items like a recycled leather pivot pad, to more high-end gifts for your long-time clients and customers like a Day-Timer Eco Zippered Desk Planner, these recycled leather items prove that new eco-friendly promotional ideas are just a click or call away.

Ask and You Shall Go Green

2009-04-16T10:26:00.004-04:00

There's an old adage that goes back to Biblical times: "Ask, and Ye Shall Receive." There are lots of ways to go green when it comes to promotional items for your business, event or product. We've been talking quite a bit about bamboo because it's a renewable source; it's also considered good luck in Chinese culture and symbolizes endurance, durability and health, so it's a great thank-you gift for a new business or venture. But we've also mentioned that you don't have to literally go green to make your business eco-friendly. Ask your promo consultant to find companies that follow sustainable practices or offer environmentally friendly items. Even if the actual product isn't as eco-friendly as it could be, supporting companies that operate in a responsible way is a big step. And promoting the fact that you work exclusively with said companies can boost your image with clients and customers, and make them feel that when they're supporting your business they're part of the solution. But don't simply pay lip service: Incorporate promotional items that are practical but also play a role in making the world a better, greener place. Need some ideas? Ask us, and ye shall go green!

Smart Is the New Green

2009-04-14T11:18:00.004-04:00

One of the simplest ways to go green won't cost you anything but brain power. Back in November, we talked about ways to brand your product, project or business on a budget. Our very first tip was to brand smart, not cheap. Just because your resources are limited, that doesn’t mean you can’t be smart when gift-giving, and it certainly doesn't mean you can't be smart while at the same time trying to go green. Extend your brand by making a long-term investment: A single shoot bamboo potted plant with your brand on it, which we mentioned in our last post, will keep you on your clients' and colleagues’ radars for months, if not years. And the cost is the same or less than many high-end, not-so-eco-friendly promotional items. And your idea doesn't even need to be literally green either. Strategically designed promotional ideas that are specific and targeted to your audience or marketing goals, as opposed to things your clients might toss in the trash, are eco-friendlier by sheer virtue of their usefulness. Browse through the Branding Ideas Blog for some fresh ideas or drop us a line to talk about ways your business can go green!

ECO Chic: Bamboo

2009-04-09T10:43:00.007-04:00

Flooring, clothing, building materials, furnishings, bedding, towels, rugs, you name it. Bamboo is fast becoming one of the most popular, eco-friendly materials. The reason bamboo is so eco-friendly is because it can be grown quickly without the use of environmentally unsound pesticides, fertilizers, or even natural resources like water. Bamboo also releases more oxygen into the atmosphere than other plants. Some of the perks: bamboo is moisture resistant and sturdier than many more conventional flooring woods, so it's not only green, but practical too. Bamboo fabrics aren't as environmentally sound as other bamboo-made products, but it's still preferable to cotton.

Branding Ideas^SM is committed to getting the word out about bamboo, and we offer a ton of eco-friendly, bamboo-made products: everything from beach towels, which are perfect for the summer, to robes and socks, to cookware and coasters. And our featured bamboo item, is our single shoot pot set, which includes a 6" bamboo shoot, 3" 100% biodegradable bamboo fiber pot, and 1 lb. of assorted-color polished rock filler.

Need some more bamboo-related or other green ideas? Drop us a line or check out our eco-friendly promotional products!

ECO Cheat Sheet

2009-04-06T17:06:00.006-04:00

Earth Day, April 22nd, is fast approaching, and in the next few weeks we're going to be discussing strategically designed promotional items that are both eco-friendly and practical. Going green is a lot easier--and cost effective--than you think. The trick is to make sure you know what you're talking about. We spoke with the Promotional Products Industry Assocation International, who told us that there are no set standards or definitions on what is and isn't "eco" or environmentally safe. Eco-jargon can confuse industry professionals just as much as clients. Which is why we've decided to come up with a glossary of five key terms we think will be useful in helping make your transition from wasteful to sustainable (which just so happens to be one of those terms!):

1. Sustainable. In green language, something that is "sustainable" meets present needs without compromising the ability of future generations to meet theirs.

2. Organic. "Organic" can be defined as "pertaining to, involving, or grown with fertilizers or pesticides of animal or vegetable origin, as distinguished from manufactured chemicals." When it comes to manufacturing and processing, organic means that the product is made of natural elements that do not include any harsh, manmade chemicals.

3. Biodegradable. Let's face it. Even with the best intentions of both you and your promotional consultant, not every client or customer is going to think your nifty, "useful" promotional item is worth keeping. That's why it's smart to choose biodegradable products whenever possible. "Biodegradable" simply means that something is capable of decaying through the action of living organisms. In other words, it won't sit in a landfill or the Pacific Ocean after we're all long gone.

4. Post-consumer waste. You might notice some eco-friendly products you've bought indicate that they've been made with a certain percentage (usually 51% to make it a majority but also cost effective) of post-consumer waste. "Post-consumer waste" simply means the garbage individuals usually discard. "Pre-consumer waste" is more often than not manufacturing bits and scraps that would normally be discarded.

5. Renewable: "Renewable" shouldn't be confused with "reusable" or "recycled," two terms you're probably already familiar with. Renewable is simlilar to "sustainable." Renewable materials can be replenished fairly easily, without much impact on the environment. Bamboo is a great renewable material (we'll post more about the wonders of bamboo in a few days!).

Partner Power

2009-04-02T12:08:00.002-04:00

"Economical" is the new eco. Finding ways to successfully promote your business or product without breaking the bank should be every good businessperson's main objective in 2009. And whose boss or client doesn't like to hear the phrase "very low budget"?

Branding Ideas has been thinking about some ways you can maximize exposure for your business or product while at the same time minimizing risk. There are certain industries who experience a boon during difficult economic times, and one of them is entertainment, specifically the movie business. If you've gone to your local multiplex recently, or even if you've been staying in with Netflix, you've undoubtedly noticed that the opening credits of many new films have included a litany of production companies. That's because film studios have learned that partnering with so-called competitors is economically shrewd and can often be a recipe for big success.

Now, we're not suggesting you partner with your arch nemesis, but finding a charity or business that complements what you're selling (for example, a greeting card store partnering with a local flower shop) to start a campaign--whether it's advertising, guerilla or even an event sponsorship--can minimize the cost and garner double exposure!

Earth-y Incentives

2009-03-30T11:33:00.005-04:00

If you caught our Branding on a Budget holiday tips last fall, then you probably already know that Branding Ideas is big on giving. Giving to charities is not only good for the soul, but it's good for business too. Every holiday season, we ask clients to select from a list of organizations and vote on which one we should donate to. Making charitable donations helps your community while at the same time boosting your image in the minds of consumers. The Walt Disney company's upcoming documentary Earth opens nationwide on Earth Day, April 22nd. To celebrate the spirit of the film, the company announced that it will plant a tree in honor of every person who sees the film during opening week. The promotion is being touted in national TV spots and advance tickets are already available for pre-sale. Now, not every company can afford to sell a million trees in the Brazilian rain forest, even if it is tax deductible. But there might be some more cost-effective things you can offer to attract new clients and keep existing ones. Most important, there might be things that you're already doing. Planning to make a charitable donation or sponsor an event this year? Do it in your customers' names or let them help you decide which cause to support. Making it easy for others feel like they're involved in a solution to a big problem, especially when they don't have to do anything at all, could potentially generate big dividends for everyone involved. Got some ideas or had success with a similar strategy? Let us know!

The Power of the Golden Ticket

2009-03-22T13:46:00.008-04:00

Many of our clients have been asking us about new and affordable ways of continuing to effectively brand their businesses and projects without breaking the bank during these difficult economic times. As the old saying goes, out of crisis comes opportunity, and we here at Branding Ideas think there's a unique opportunity to do what we've always strove to do, brand on a budget, while at the same time building your clientele in both size and loyalty. While the news coming out of Washington and Wall Street hasn't exactly been encouraging in recent weeks, the fact is that most people are still working, still making money, and still relatively willing to spend it if the price is right. Money hasn't simply evaporated; people are just hanging onto it. The trick is to find new ways of getting new customers to make the first step through the proverbial door and existing customers to feel more confident in your product, project or business.

On a recent episode of NBC's sitcom The Office, Steve Carrell is inspired by the golden ticket promotion from Willy Wonka and the Chocolate Factory and sticks five 10%-off-for-a-year coupons in boxes being shipping to clients. All five boxes accidentally get shipped to the company's biggest client, which is potentially a financial disaster until the client, so grateful for the discount, signs on exclusively with the company. Now, we're not suggesting you attempt something that risky, but some companies (like Aveda, Baskin Robbins, Ponderosa, California's Pizza Kitchen, Children's Place and Toys 'R Us) are offering gift coupons and free products to customers who join or are already a part of special club. Part of Dairy Queen's Blizzard Fan Club? Get a freebee on your next visit! It's a tried-and-true promotional technique and we think it's one that could work wonders right now. You can create your own program using custom printed membership cards with your own company branding or consider thanking your clients with discount rewards cards for things like music downloads, DVDs, restaurant discounts. Not only will you be spreading some good will, but a casual customer could become a lifetime one—and when the economy starts to turn around, that could be a very golden thing.

Supermarket Chic

2009-03-10T10:10:00.004-04:00

We've been thinking a lot about supermarkets lately. Following up with Branding Ideas' last post, we wanted to further explore the grocery shopping experience and see how the practical wisdom of store managers across the country could help all different kinds of businesses attract customers and keep them engaged.

You've probably noticed that every several months the products in the aisles at your local supermarket get switched around: the cereal aisle is now the coffee aisle, the frozen foods have been shifted around like musical chairs, and the bread is now at the complete opposite end of the store. At first you might be irritated, but before long you can scarcely recall when your favorite box of cereal could be found in any other place. In between, you might have even stumbled upon an item you didn't realize was on sale, or one you didn't even know existed. And that's point. Store managers aren't trying to annoy or fatally disorient you; they want to keep you on your toes. The more time you spend in a store, the more you're likely to buy, and supermarket owners have known this for decades.

So how can you employ this supermarket shtick to help your business in today's arduous economic climate? Think about ways you can shake things up. Whether it's your website, a catalog, or other marketing tool, keep things fresh. But also remember that you don't want to alienate or confuse prospective clients or consumers, so make sure that any changes you make are simple to navigate for new customers and easy to adapt to for returning ones. When it comes to promotional products, look for new items that will surprise people while remaining consistent with your company's brand. Real estate agents in a troubled housing market, for example, should consider eschewing practical but obvious ideas (refrigerator magnets, key chains) for more high-tech but affordable items like a USB drive or even something fun like a stress ball! Remember: Even minor changes, when executed smartly, can yield noticeable results.

Need some branding ideas? Drop us a line and let us know how we can help, or check back here on a regular basis!

It's All in the Packaging

2009-03-06T13:55:00.004-05:00

On the heels of Pepsi's new makeover, Tropicana (which is owned by PepsiCo) unveiled their new packaging—a sleeker, simpler design that some have claimed looks generic or even "European." The design certainly falls in line with the recent trends we noted in our last post, but there are other aspects of Tropicana's new designs that have also caught Branding Ideas' attention. The company's website includes a new "Juice Finder" feature so that consumers can choose their preferred product and see what the new packaging looks like, ostensibly so that shoppers don't have to spend too much time scratching their heads in the juice aisle. "No Pulp Original" has been changed to the more affirmative "Pulp Free" (which also brings to mind the common "Fat Free" label used on many food products), "Lots of Pulp Grovestand" is now "High Pulp," and "No Pulp with Calcium and Vitamin D" is now the slightly more succinct "Pulp Free Calcium + Vitamin D," etc. Consistency is vital to branding your product or business, and while Tropicana's strategy and potentially confusing online translator feature might be raising eyebrows in supermarkets and boardrooms across the country (according to a New York Times piece, Tropicana has received so much negative feedback that they're ditching the new style and returning to the old design), the company's growing pains might have ultimately helped customers more easily distinguish individual products in their extensive juice line in the long term. Hopefully, the new-new designs will implement the much clearer color coding system introduced with the new, controversial packaging.

What's in a Logo?

2009-03-04T11:37:00.002-05:00

The Obama administration recently unveiled a new logo for its massive economic recovery bill. Yes, a logo for a government bill. It seems that the folks who so shrewdly branded the new president during his run for office last year is using the same approach to help communicate his agenda. The logo is simple, comprised of three segments that represent energy, manufacturing and country, and will be used to help Americans identify economic projects that have been "stimulated" by the legislation. What the administration understands is that people respond to things that are easily identified and understood. After a rocky first few weeks of the Obama presidency, the new logo accomplishes both.

One defining trait of both Obama's campaign logo and the American Recovery and Reinvestment Act logo is that they both utilize simple, primary colors (sans any gradient effects) and soft, rounded edges. It's a recent trend in graphic design that can also be found in the refurbished logos for Pepsi and Walmart. Pepsi's logo has been the topic of much conversation and debate; it takes the cola company's classic, well-known logo and gives it a new twist, similar in style and presentation to Obama's logos. Last month, Gawker leaked a 27-page document detailing the concept behind the Pepsi logo: magnetic dynamics, the theory of relativity, the renaissance, ancient Chinese art, the human body. Clearly over-thought and over-sold. Is any of that actually communicated to consumers by the new ad?

Walmart's logo is slightly more effective. Transitioning from big, blocky capital letters hyphenated with a star to a more elegant font and a yellow starburst that evokes an organic, eco-friendly message, the popular chain store has successfully softened its image. Yes, it risks looking like an energy company, but Walmart has become a household name and its new slogan, "Save Money. Live Better.," communicates both the company's reputation for saving its customers money while at the same time improving their lives—and, having made efforts to reduce fuel consumption and offer eco-friendly products, maybe the planet too!

Getting Consumers to Plug In

2009-01-12T14:36:00.002-05:00

Advertisers are always seeking new and inventive ways to reach consumers. No longer is it enough to simply make a visual impression and hope that people will remember your product, movie or television show. Two years ago, Canadians encountered Pepsi ads on subway trains that allowed riders to plug their headphones into multimedia ports and listen to snippets of music. And now New York City subway riders will get to experience a similar interactive marketing campaign for HBO's drama Big Love, which premieres next week on the premium cable network. Instead of music, though, passersby can plug into audio jacks to hear secrets about different characters on the show. Similar ads are also running in Los Angeles. Part of the reason behind the concept may be due in part to the fact that Big Love has been off the air for a year and a half. TV viewers can lose interest pretty fast and any reminder of a show's characters, plot points or "secrets" could entince audiences to return for the new season. Interaction has always been key to mining a product's target audience but in this fast-paced, gadget-driven new century, getting consumers to plug in is becoming more and more essential.

Thinking Outside the Train

2008-12-16T10:16:00.003-05:00

If you've ever taken the shuttle train from Times Square to Grand Central Station in New York City, you've undoubtedly encountered one of those ads that cover every inch of the inside of the train, from the ceiling to the seats to the floor. It's striking, effective and inescapable. Well, the MTA is going to new lengths to sell ad space and marketing execs are thinking outside the box (or train) in trying to find new ways to reach potential customers. The other night, while waiting for the subway, a train went whizzing by with banner advertisements plastered onto the exterior of each car.

In this economy, you'd think that there would be plenty of ad space on subway platform walls or inside the train, or that companies would cut their advertising budgets significantly. But maybe the MTA is on to something: By offering new and unique avenues to reach consumers, they're making it more appealing for advertisers while increasing their own revenue (a good thing for New York subway riders who don't want to see another obscene fare-hike). A recent Forbes piece is even urging companies not to give into the temptation to skimp on their ad budgets during these troubled economic times because that could allow for competitors to make inroads; instead, they say, that "the key is to craft messages that reflect the times and describe how their product or service benefits the consumer."

The risk, of course, is that the kind of visual assault that the MTA is offering could backfire. Devising clever ways of reaching consumers is almost always a good thing, but people don't like being force-fed. An article in Advertising Age last week pointed to consumers who are taking action against ubiquitous advertising, like Toyota's "Saved by Zero" television commercial, which ran almost on a loop nationally and which inspired a Facebook group in an effort to stop it. In a troubled economy, and in branding in general, balance is key.

Just Say No to Plastic

2008-11-25T11:42:00.004-05:00

A few days ago I was at my local supermarket and the checkout lady said, "Sir, please don't double-bag your groceries." Confused, I looked around and saw that my lane was the only one fitted with plastic bags. Apparently the store had run out of bags. How a huge supermarket chain could run out of bags was a little baffling, but it got me thinking about New York City Mayor Michael Bloomberg, who has proposed charging shoppers six cents per plastic bag, hoping to increase revenue for the city during hard economic times (one cent would go to the store, the rest going to the city) and contribute to his plan to make the Big Apple one of the greenest cities in the nation. Countries all over Europe have already implemented similar policies, with plastic bag use declining dramatically, and other U.S. cities have toyed with the idea as well. Many supermarkets, including mine, already offer incentives to customers for bringing reusable bags to carry their groceries. And selling those reusable bags could mean even more profit for stores. It remains to be seen whether offering incentives for bringing your own bag or charging a plastic-bag tax will be most effective, but our money's on the latter. After all, consumers hate hidden fees.

Banking on Convenience

2008-11-17T15:47:00.006-05:00

You might have noticed that Commerce Bank on the corner near you getting a makeover, with their red and blue signs being swapped out for new green and white ones. Or maybe you've seen the stars from Live with Regis and Kelly in their new television commercial touting TD Bank. Mergers aren't anything new, and bank mergers are a dime a dozen right now, but Branding Ideas was interested in finding out if all of the things that made "America's Most Convenient Bank" so convenient will continue at the newly merged Commerce-TD Banknorth stores (and yes, they're still calling them "stores"). Sure enough, Commerce's trademark pens have been replaced with new, green-colored TD Bank ones. It's a perfect example of how a promotional idea that's so simple (and relatively inexpensive) can go a long way in helping to brand—or in this case, re-brand—your company. More importantly, Commerce's old banking hours are still in operation at TD: seven days a week, often until 7pm. Banking on Sunday. That's what we call convenience! Now, as for those lolly pops and dog treats? We'll have to get back to you on those.

Branding on a Budget: Tip #5

2008-11-12T11:20:00.005-05:00

Tip #5: Give the Gift of Giving

During hard times, charities and nonprofit organizations like the Red Cross suffer most. Why not give a gift in someone else’s name, or allow them to choose one for themselves? Sites like justgive.org make it easy to let you give the gift of giving. And charitable donations often provide tax deductions — help others and save at the same time!

Branding on a Budget: Tip #4

2008-11-10T11:17:00.001-05:00

Tip #4: Choose Products That Make Sense

Don’t waste resources on products that don’t accurately and completely capture the tone and style of your brand. We’ll work with you to come up with creative promotional ideas that last, make an impact, and are tailored to the key message of your brand or a specific campaign.

Branding on a Budget: Tip #3

2008-11-07T12:37:00.001-05:00

Tip #3: Be Aware of Perceived Value

Tough economic times often mean businesses have to make difficult decisions. Make your clients and associates feel appreciated but avoid appearing extravagant or frivolous. Be generous and sensitive at the same time by choosing products that are useful and reflect your company’s values. Need some ideas? We're here to help!

Branding on a Budget: Tip #2

2008-11-05T16:05:00.002-05:00

Tip #2: Add a Personal Touch

The holiday season is right around the corner, so consider delivering gifts in person whenever possible. Not only will you save on postage but you’ll personalize your service, brand or company in the process!

Branding on a Budget: Tip #1

2008-11-02T16:30:00.002-05:00

It’s that time of the year and with the economy on the downturn, Branding Ideas has decided to compile a list of tips for being creative and economical this holiday season. Each week we’ll unveil a new tip so check back regularly!

Tip #1: Brand Smart, Not Cheap

Just because your resources are limited, that doesn’t mean you can’t be smart when gift-giving this holiday season. Extend your brand by making a long-term investment – a 12-month promotional calendar with your brand on it will keep you on your clients and colleagues’ radars a lot longer than a fruitcake.

2008-10-29T17:35:00.000-04:00

Every presidential campaign creates an identity for itself through the use of colors, fonts and various other branding elements (Hillary Clinton had a waving flag with three stars, Mitt Romney used an eagle, John Edwards used a blue shooting star with a green tail, and both Clinton and Rudy Giuliani attempted to create a brand identity for themselves with their first names only), but Democratic nominee Barack Obama's campaign took the idea one step further. Dennis Kucinich used images of the globe and a peace sign to spell 2008, but it's Barack Obama who won the branding contest with his evocative logo design—an image of a rising sun against a blue sky and landscape made of three red stripes. It evokes the "O" of Obama, the hope his campaign espouses and the ultimate symbol of patriotism, the American flag. The campaign's efforts to brand the candidate hasn't always worked: They were criticized for being overzealous and presumptuous when they unveiled an Obama-fied presidential seal at rallies earlier in the year, but for the most part, the campaign scores big for effort. And for the first time in years, a presidential candidate purchased time on almost every major network and cable news channel. He aired a 30-minute infomercial last night promoting his candidacy, which begs the question: Why pick one market when you can afford to target them all?

Experience Unnecessary

2008-10-27T14:57:00.000-04:00

Last week we mentioned how experience is everything when it comes to productivity in the workplace. Well, while riding the subway to work today, I looked up and saw an advertisement for Manhattan Mini Storage, a popular storage facility in New York City. The company is known for its clever, punchy subways ads, appealing to gays and even skewering Vice President Dick Cheney, and this one is no exception: "What's more limited? Your close space or her experience?" it reads atop a photograph of what is clearly intended to look like Republican vice presidential candidate Governor Sarah Palin. The reason the ad caught my attention is because if Manhattan Mini Storage was a national company, it's not likely they would have gone with this kind of partisan ad. New York is famously liberal and even the Republicans on Wall Street aren't as socially conservative as Palin. The company knows this and isn't afraid to step on the toes of the city's few loyal Republicans in its quest to get the attention of its target audience: Manhattanites who scoff at the idea of Palin being a heartbeat away from the presidency and just don't have enough space in the tiny studio apartments.

Experience Is Everything

2008-10-15T18:15:00.001-04:00

Walk around Manhattan these days and you're likely to run into one of many "green" sitting areas, where pedestrians can eat lunch, meet with friends or colleagues, or just sit and rest. On Earth Day last year, New York City mayor Michael Bloomberg announced PlaNYC, a plan to enhance the city's urban environment by focusing on five key areas (land, air, water, energy and transportation) shaped by local members of the environmental, business, community and legislative communities. One aspect of the plan is to increase access to open spaces. PlaNYC also aims to create 800 new "greenstreets," a citywide program launched back in 1996 by the Department of Parks & Recreation and the Department of Transportation to convert traffic islands and medians into green spaces.

This initiative is not only vital to the environment (the city hopes to decrease global warming emissions by 30%) but to the overall quality of life of New York City's residents, employees and tourists. A more pleasant environment ultimately means happier workers and shoppers, and that leads to better business and a boost for the city's economy. It makes us wonder what sprucing up the environment at work or in your home office could do for your bottom line. Chefs learned ages ago that presentation can actually make food taste better and marketing executives have long known that attractive packaging can make products more appealing to consumers, so why not enhance your work experience and the world by going green or increasing the comfort level in other ways? We'll be brainstorming new ideas to help create a more enjoyable work environment and posting them right here, so check back regularly!

Branding by Association

2008-10-08T00:00:00.000-04:00

Several months ago we noticed what looked like a miniature version of Staples on Madison Avenue in New York. At first we thought it just a scaled down version of the office supply superstore chain and thought it was a great idea. In a busy city like New York, nobody wants to go walk even a few blocks out of their way just to the big Staples just to pick up one small item, so why not open smaller scale convenience stores where customers can dash in and get a printer cartridge, paper clips or choose from a selection of top sellers like pre-inked stamps ("Paid," "Copy," "File")--the staples of Staples, as we here at Branding Ideas like to call them.

After closer inspection, we noticed the big "Copy & Print Shop" sign above the shop and realized there was more to it. Staples has launched a spin-off chain focused on copying, printing and Internet services along with the office supply essentials. There's really nothing new about retailers opening spin-off shops or completely new chains as separate businesses; just think of Best Buy and The Geek Squad, Abercrombie & Fitch and Holister and Ruehl, and of course The Gap and Banana Republic and Old Navy. What really got our attention was their very calculated geographic positioning where Staples offers a new twist to the age-old geographic economics concept summed up rhetorically as location, location, location, by strategically opening up one of their stores directly next door to a Kinko's.

The store is brightly lit and adorned with not one but two signs where the words "copy" and "print" are lettered in white and pop off the red background so you can't help but notice what this store is selling. What's more, the Kinko's next door has no sign outside--just the big FedEx Kinko's words on the walls inside.

When you see the two stores side-by-side there's no mistake that this was a calculated and ingenious way to launch a new store. It would be one thing to be located a few stores away or across the street but situated side-by-side and inviting comparison, Staples is asking us to think of the new spin-off store not as a mini-office store but a copy center just like the largest copy center chain in the world.

More than brand association, it's Branding by Association.

Goodbye Solar, Hello Hydro!

2008-10-02T09:59:00.000-04:00

It's happened to the best of us. It's 10pm, the sun has long set and a complex math problem arises. You reach into your desk drawer and pull out your trusty old calculator. Only it's solar-powered. Texas Instruments released their very first solar-powered handheld calculator in 1981—back when all you had to do to save the planet was recycle and plant a tree—but times have changed and now there are other eco-friendly ways to power your devices. We've looked around and Gordon Sinclair has a great Hydro Calculator. Any liquid will power this gadget (we recommend avoiding hot coffee). The company also offers a smaller, less sleek-looking, but still totally green and fully functional Water Powered Calculator as well as a Water Powered Alarm Clock (though, personally, we're not sure we'd want to rely on easily evaporated H20 to get us up on time for work) or, if you want to be literally green, a Water Powered Clock with Flower Holder!

Vampirism Goes Viral

2008-09-25T13:56:00.000-04:00

While the quality of HBO's new vampire drama is questionable, the pay net set up Alan Ball's True Blood with a pretty nifty marketing campaign, including viral and alternate reality game components, a MySpace page, multiple websites, a comic book, blood-splattered wanted posters and, of course, a fake product called TruBlood. A large billboard advertising the "synthetic blood nourishment beverage" with the clever tagline "Real blood is for suckers" could be seen at one of the entrances to the Lincoln Tunnel in Manhattan for weeks leading up to the premiere of True Blood before being replaced with an ad for the actual show. A website dedicated to the fake product asks visitors to input the century of their birth, after which you can browse the various flavors (types A, B, O, etc.), take a quiz and even purchase real merchandise (ladies boy briefs are currently sold out). Talk about viral!

Coca-Cola & Ultra Records Unveil Olympic 2008 Promotion

2008-08-11T10:00:00.000-04:00

The Beijing 2008 Olympic Games started on Friday and Coca-Cola, a proud sponsor of the games for the last 80 years and whose partnership with the International Olympics Committee will continue until at least 2020, has invited artists from all around the world to depict what the Olympics means to them. Eight Chinese graphic designers and design teams have been invited to create limited-edition aluminum contour Coke bottle designs celebrating the Beijing Olympics, while eight music artists—electronic dance music label Ultra Records' Tiesto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J—have each composed a song expanding on one of the eight themes corresponding to the games and Coca-Cola's Coke Side of Life brand marketing campaign. Branding Ideas thinks this partnership is a unique opportunity to bridge East and West, music and sports, and consumer and business. Visit the Beijing 2008 mini-site at MyCoke.com for more information on this cool promotion and fun added features including games, e-cards and free downloads. The Beijing 2008 Olympic Games air on the networks of NBC through August 24th.

Agri-Advertising: The Next Big Thing?

2008-08-08T13:02:00.000-04:00

Forget music. Advertising might be the most universal language. As reported by local NBC affiliate KGW and picked up by Keith Olbermann on MSNBC, a farmer in Sherwood, Oregon created a maze in his cornfield featuring the likenesses of the two presumptive presidential candidates, senators John McCain and Barack Obama. The farmer created the design with the hope of encouraging people to get out and vote in November. A few questions remain: Who is the farmer's target demographic? And what were those alien marketing execs trying to sell us with this cornfield billboard?

Not your grandparents' ear muffs!

2006-11-03T12:23:00.000-05:00

Quick what's the first thing that pop into your mind when you think of the word ear muff? Not pretty is it?

From the little kid playing in the snow with big fluffy earmuffs to novelty reindeer ear warmers sold at the holiday's, when we think of ear warmers or ear muffs we don't usually think of fashion, sports performance, and advanced technology.

Well a lot has changed since Chester Greenwood invented ear muffs back in 1873. When cold-weather sports performance company 180s introduced their behind the head ear warmers suddenly ear muffs got cool. 180s were designed with comfort and performance in mind. Their patented design easily collapses for convenient storage and with breathable polar fleece they'll keep your ears toasty warm on those harsh winter days on the slope or or the street.

Fashionable, warm, practical, and ready to be customized with an embroidered patch of your logo, what more could you ask for in a great winter promotion or holiday corporate gift?

Get more information on custom embroidered 180s ear warmers

Custom Embroidered Cap $4.29*

2006-04-28T13:01:00.000-04:00

Spring, Summer, or Fall all you have to do is play ball... or at least wear a great ball cap.

This handsome 6 panel unstructured custom embroidered baseball cap is made of washed chino cotton and has an adjustable back with an elastic stretch for optimal comfort. Shown above in khaki this baseball cap comes in your choice of black, navy, kahki or stone.

Get your caps customized with your company logo, special event design or ask us about getting blank or screen printed baseball caps.

And don't worry if you don't have a design or logo, just ask us about our optional graphic design services. Our award winning designers can create a custom logo or design that sets you apart.

Custom Emboridered Caps:

$4.29* ~~8.73~~ (72 caps min.)
Size: one size, adjustable
Colors: black, kahki, navy, stone
Emboridery: includes 7,500-stich embroidery (max area 2")

*some restrictions please inquire for deteails. sale price ends june 30, 2006.

Custom T Shirts Caps & Polos - OH MY!

2006-04-28T12:51:00.000-04:00

Every month innovative new products and decorating techniques are introduced by factories around the world, but sometimes a classic promotional item like a t-shirt can't be beat.

Wearables custom printed and embrodiered t-shirts, jackets, baseball caps, and polo shirts are the single most popluar promotional products category.

Often called walking billboards, wearables account for 29.5 percent of the $14.94 billion promotional products industry. Check out the Branding Ideas T-shirt & Wearables Catalo g for more information or check out our full catalog of business promotional products.

Cutter & Buck Desk Blotter- Corporate Gifts

2006-02-17T18:20:00.000-05:00

This classic desk blotter in mahogonay is part of an exclusive line of Cutter and Buck corporate gifts and promotional products

Known for exceptional quality golf and sportswear this handsome Cutter & Buck desk blotter is the perfect gift for your executive team. Available blank or custom debossed with your corproate logo.

Luxurious, yet firm writing surface provides desktop protection with a classic look
Signature Cutter and Buck lining
Includes 1-piece Cutter & Buck gift sleeve
Decorating includes one location deboss centered on bottom panel (1"H x7"W)

Visit our catalog of corporate gifts for more information.

Dimensions: h 18" x w 0" x l 25"
Color: Mahogny

Karim Rashid Computer Backpack

2005-10-15T21:33:00.000-04:00

Elevate the level and quality of your promotional or corporte gift with a custom designer promotional product by award winning designer Karim Rashid. This stylish computer backpack comes in black only and is part of an exclusive collection of promotional products by Karim Rashid whose created for Umbra, Prada, Miyake and Method among others.

Customize it in a variety of ways including embroidery, silk screen print, laser enamel, and custom dome processes.

This Karim Rashid bag inlcudes:

• Front organizer
• Interior divider pocket
• Adjustable contoured backpack straps
• Convenient side-entry padded computer compartment
• Zippered media pocket with port
• Side accessory pockets ideal for cell phones, keys, sunglasses, etc.

Reversible Fashion Tote Bag- Custom Branded

2005-09-21T13:55:00.000-04:00

Get your brand noticed with this stylish, reversible tote blank or custom branded.

This fashionable tote includes:

28” shoulder straps
Front pocket for storage
Color choices: black/white or cranberry/silver

2005-09-20T12:47:00.000-04:00

Custom Printed Windbrella Folding Umbrella

The Georgetown Folder is the most compact wind resistant umbrella in the Windbrella line and is available blank or custom printed with your logo or design.

Assorted Colors
The Georgetown Folder Windbrella comes in your choice of black, navy, red, hunter green, Burgundy, or tan.

Custom Printed Windbrella's
With a custom order of 144 or more Windbrella's you get your company logo printed in up to 4 colors on 4 panels free! for more details.

Windbrella Features
WINDBRELLA™ has created the ultimate folding umbrella. The patented Winbrella Vented Mesh System™ designed with all fiberglass ribs and spreaders gives Windbrella™ the greatest strength and flexibility in high winds. The newly designed auto-open push button handle is ergonomically designed for a soft feel and more comfortable grip.

44" Windbrella Georgetown Folder Features

Newly Designed All Fiberglass Constructed - Ribs and Spreaders
Double Canopy Vented Mesh System
High Impact Ferrule
Ergonomically Designed Black Push Button Auto-Open Soft feel handle
Matching carry case with shoulder strap

Luscious Chocolate Corporate Gifts

2005-09-18T15:33:00.000-04:00

Promote your company or event in a delicious way with premium chocolate corporate gift items. Place our chocolate truffels at each place setting at a luncehon with your logo imprinted on the box top, fill a gift tote bag with chocolate stamped with your company name, or send a delicately appointed box or basket of chocolate or candy directly to your customers as a thank you gift.

With a tastefully designed and placed logo, your delicious custom chocolate or candy promotional product will surely be remembered long after its been enjoyed.

Dont just hightlight - Flag It!

2005-08-19T11:06:00.000-04:00

Custom Printed 3M Post-It Flag Pen or Flag Highlighter

The 3-M Post-It Flag Pen & Flag Highlighter is pre-loaded with 50 flags and is a great promotional product for medical, financial, legal, accounting & more!

Barrel can be custom printed with 1 or 2 colors.

Each comes loaded with 50 flags. Order refill pad for 100 flags total!

Highlighter Choices:
white or yellow highlighter with fluorescent yellow pigment

Pen Choices:
Black pen comes with black ink cartridge
White pen with black or blue ink cartridge

Individually wrapped in clear plastic sleeves and bulk packed

Rotating cover protects the flags

Bic E3 Stylus - Pen- Pencil

2005-08-19T03:01:00.000-04:00

There are a lot of writing instrument aficionados out there who know about and collect fine pens like a collector of fine wines or historic cars. As for me, I'm not so discerning. I enjoy my not so fine pens and pencils and writing instruments probably as much as the fine ones (but for different reasons of course). While I do appreciate the elegance of a Mont Blanc or a Waterman I don't discriminate against your everyday Pentel, Bic or the trusty No. 2 pencil. Maybe it's nostalgia for the tactile days when we put pen to paper instead of fingers to keyboard to ones and zeros on the screen, but I love carefully picking out a pen or pencil out of the giant cup on my desk to hand write something down.

The latest addition to my collection is a 3-in-1 pen/pencil/stylus made by Bic. It has a thick barrel that you can really grab your hand around. While the pen and pencil work just fine, the stylus is what makes this pen worthwhile. It has a thick broad tip so when I have had too much coffee I don't have to worry about being super precise with that dainty stylus that came with my Sony Clie'. The top piece twists, allowing you to choose which instrument you want to use, but there are no markings to let you know which way to twist for each instrument. So, I twist around and back until I find what I need. Granted this isn't a huge issue, but it is annoying. Maybe the only solution would be to have three different buttons at the top like in those multi-colored Bic pens.

You can get custom printed Bic e3 pen stylus pencil with company logo as a promotional product on closeout while supplies last.

A Swiss tool you can take on a plane!

2005-08-18T19:58:00.000-04:00

Looking for a great corporate gift or promotional product for clients or employees?

Designed with the traveler in mind this variation of the famous Swiss Army Knife has no blades but includes lots of great tools so you can carry it on a plane.

Swiss Memory Flight by the original Swiss Army is a removable USB flash memory drive that can be used to transfer or store digital files from a computer. Consider these promotional uses:

Store a presentation on it and give it as a corporate gift to clients

Put your training manual on it and give it to new employees engraved with their name

Engrave them with your company name and give out as holiday gift

Get one for yourself to carry around your MP3s.

The Swiss memory Flight includes:

You choice of 64 MB, 128 MB, 256 MB, 512 MB, or 1 GB model

Key Ring

LED Mini Light

Retractable Ball Point Pen

The Swiss Memory Flight can be customized with custom printing, laser engraving, foil stamp, or standard engraving.